Google arriving on white horse?

But wait!

Maybe it's not over yet. Perhaps Google will come to the rescue?

MicroHoo!

MicroHoo! is coming. That's what people are calling the upcoming merger of Microsoft and Yahoo.

This has been talked about for a long time - now it looks like it will finally happen.

What will it mean?

Microsoft will continue to lose focus and continue to provide mediocre products and services. However they will go from strength to strength in terms of market share and valuation, due to reduced competition, in the short to medium term.

It's good news for startups looking to gain a foothold in the great eyeball attraction war, because the creativity and momentum behind MicroHoo services will be further diluted, leaving them vulnerable to the little guys in the medium to long term.

MicroHoo will continue to flounder in advertising market share - the merger won't help Microsoft and Yahoo's substandard offerings in comparison to Google. In fact it could slow down efforts to improve, during a chaotic merge period.